NEW Gaynor Minden Pointe Shoes

• Gaynor Minden opened its doors in New York City in 1993, having outgrown its first home in John and Eliza Minden’s small Manhattan apartment. They had one part-time employee and one product: the patented pointe shoe that Eliza Minden had developed over the preceding eight years — the first successful modernization of ballet’s iconic footwear.

• The Gaynor Minden Lyra Pointe Shoe continues the Gaynor Minden tradition of innovation with a new Premium Weave satin, a proprietary blend of yarns, woven in Italy exclusive for Gaynor Minden. Lyra is made with an all new, more flexible construction method that, along with the Premium Weave satin, creates an effortless roll-through, high Demi-Pointe, and secure alignment. Flexibility and roll-through are further enhanced by Lyra’s pliable vegan outer sole.

• Gaynor Minden Pointe shoes are expensive but cost less to use than other brands because they last an average of 3–5 times longer than conventional Pointe shoes.

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